Gabby Giffords Statement on the Victory of Initiative 594 to Close Gun Check Loopholes in Washington Stat

November 4, 2014- Former Congresswoman Gabrielle Giffords, the Co-Founder of Americans for Responsible Solutions, issued the following statement after Washington State voters approved Initiative 594, which will close the loopholes in the state’s gun background check system:

”It’s no surprise that the people of the Evergreen State did the responsible thing: they stood up to the corporate gun lobby and stood up for a commonsense law that will make their communities safer. Tonight, Washington voters showed that when Americans are given the chance to vote to close the loopholes that let guns fall into the wrong hands, common sense wins. They also showed that while the gun lobby can intimidate politicians in Washington, it’s a lot harder to intimidate America’s voters. This victory for responsibility in Washington State sends a clear message to the other Washington that if Congress is not ready to act to reduce gun violence, voters in states around the country can and will take the matter into their own hands. Leaders in Washington, D.C. should take note.”

ARS PAC PROGRAM HIGHLIGHTS: INITIATIVE 594

Targeted Direct Mail Persuasion Campaign: Americans for Responsible Solutions PAC (ARS PAC) executed a highly targeted direct mail campaign to residents of Washington State clarifying the differences between Initiatives 594 and 591.

To determine which households should receive these mail pieces, ARS performed a randomized controlled experiment in conjunction with its partners. In the experiment, a random sample of likely voters were divided into two groups: one of the groups was sent four pieces of mail, and the other group received no mail and served as a control. Voters in both groups were surveyed by phone to determine their views on the initiatives. Based on survey responses combined with voter-registration and consumer data, every voter in the state received scores indicating how likely the mail would be to change their mind, and by how much.

Based on the survey responses, each Washington voter’s expected response to these mail pieces was modeled, indicating whether their support for 591 and 594 could be expected to increase or decrease as a result of the mail. ARS and its partners then sent mail only to likely voters whose support of 594 was expected to increase, and whose support of 591 was expected to decrease.

Among the group of voters surveyed, ARS PAC’s mail pieces increased voter support of I-594 by 8.2 percentage points, and decreased their support of 591 by 5.4 percentage points among the individuals modeled as mail-receptive. If these rates from the experimental group held in the population at large, ARS PAC’s mail program in Washington would have changed the minds of nearly 20,000 likely voters on initiative 594, and nearly 13,000 on initiative 591.

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GABBY GIFFORDS STATEMENT ON RE-ELECTION OF CONGRESSWOMAN ANN MCLANE KUSTER

November 4, 2014 – Former Congresswoman Gabrielle Giffords, the Co-Founder of Americans for Responsible Solutions, issued the following statement on the re-election of Congresswoman Ann McLane Kuster:

“I congratulate Ann McLane Kuster on her re-election to Congress. Congresswoman Kuster has fought for commonsense solutions to reduce gun violence, stood up to powerful special interests, and consistently reflected the reasonable views of her constituents. Granite Staters are fortunate to continue to have Ann McLane Kuster as their voice for responsible gun ownership in Congress.”

ARS PAC PROGRAM HIGHLIGHTS IN SUPPORT OF CONGRESSWOMAN MCLANE KUSTER

TV Advertising: ARS PAC aired a 30-second ad, “Strange Ideas,” highlighting defeated Republican candidate Marilinda Garcia’s opposition to closing loopholes that allow domestic abusers, stalkers and the dangerously mentally ill to buy guns. The ad aired on cable and broadcast for two weeks. Watch “Strange Ideas” here: http://youtu.be/EF5INgQBbkQ.

Digital Advertising: In addition to its TV advertising, ARS PAC used targeted digital advertising to reach undecided voters most likely to be receptive to ARS PAC’s message on reducing violence and open to supporting Congresswoman Kuster.

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Gabby Giffords Statement on Rep. Mike Fitzpatrick’s Re-Election

November 4, 2014- Former Congresswoman Gabrielle Giffords, the Co-Founder of Americans for Responsible Solutions, issued the following statement on the re-election of Congressman Mike Fitzpatrick to the House of Representatives:

“I congratulate Mike Fitzpatrick on his re-election to the United States Congress. Congressman Fitzpatrick has been an independent voice for commonsense solutions to reduce gun violence in the House of Representatives and in step with the reasonable views of his constituents in Bucks County. He consistently stands up to powerful special interests and does what is right by his district. I have no doubt he will continue to be a bipartisan leader on laws that make our communities safer from gun violence.”

HIGHLIGHTS OF ARS PAC’S VOTER CONTACT PROGRAM IN PA-08

TV Advertisement: ARS PAC aired “Not Afraid to Lead” on behalf of Congressman Fitzpatrick’s re-election for two weeks on broadcast and cable in the Philadelphia media market. Watch “Not Afraid to Lead” here: https://www.youtube.com/watch?v=j6rI9p1pks8

Digital Advertising to Key Voters: In addition to TV advertising on behalf of Rep. Fitzpatrick, ARS PAC ran digital advertisements to key voters in the district.

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Gabby Giffords Statement on Senator Al Franken’s Re-Election

November 4, 2014 – Former Congresswoman Gabrielle Giffords, the Cofounder of Americans for Responsible Solutions, issued the following statement on the re-election of Sen. Al Franken to the United States Senate:

”I congratulate Sen. Franken on his re-election to the United States Senate. He has been a steady, responsible voice for laws that would make our communities safer from gun violence and has reflected the reasonable views of his constituents by calling for commonsense laws like expanded background checks. I am thrilled the people of Minnesota will continue to have Sen. Franken as a voice for common sense and responsible gun ownership in the United States Senate.”

ARS PAC PROGRAM HIGHLIGHTS

Direct Mail to Women Swing Voters in the Twin Cities Suburbs: ARS PAC conducted a five-piece mail program to a targeted universe of approximately 44,000 women swing voters in the Twin Cities suburbs.

Statewide Digital Advertising: In addition to its direct mail program, ARS PAC used digital advertising to reinforce the message in our mail, and persuade voters to support Al Franken.

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Gabby Giffords’ Statement on Rep. Gary Peters’ Election to the U.S. Senate

November 4, 2014- Former Congresswoman Gabrielle Giffords, the Cofounder of Americans for Responsible Solutions, issued the following statement on Rep. Gary Peters election to the United States Senate:

”I congratulate Gary Peters on his election to the United States Senate. Michigan voters have made it clear they want to have a steady and bipartisan voice for common sense and responsible gun ownership in the United States Senate. While serving in the House, I saw Gary Peters’ leadership first hand and know that he will continue the fight to protect our Second Amendment rights and make our communities safer from gun violence.”

HIGHLIGHTS OF ARS PAC’S VOTER CONTACT PROGRAM IN MICHIGAN

Radio Advertisement: ARS PAC aired radio advertisement in the Detroit media market to boost voter turnout and support for Gary Peters.

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